Sarah Goodyear, Atlantic Citylab: What were the main barriers that had to be overcome in initially adopting Sweden’s Vision Zero strategy?
Matts-Åke Belin, Swedish traffic safety strategist: I would say that the main problems that we had in the beginning were not really political, they were more on the expert side. The largest resistance we got to the idea about Vision Zero was from those political economists that have built their whole career on cost-benefit analysis. For them it is very difficult to buy into “zero.” Because in their economic models, you have costs and benefits, and although they might not say it explicitly, the idea is that there is an optimum number of fatalities. A price that you have to pay for transport.
The problem is the whole transport sector is quite influenced by the whole utilitarianist mindset. Now we’re bringing in the idea that it’s not acceptable…
View original post 396 altre parole